Marcolin Group, one of the leading eyewear companies, and Adidas, a specialist in the production of sporting goods, announced that it has entered into a five-year contract for eyewear. The market launch will be in 2020.

Marcolin Group deals with the design, development, distribution and sale of sunglasses. Sports and Originals badge, respecting the creativity and authenticity of the sports brand.

The collection will be inspired by street culture, with the use of high quality materials and innovative production techniques.

Massimo Renon, CEO of Marcolin Group, said: «The inclusion in the portfolio of an iconic brand like Adidas offers to integrate our presence in the sports eyewear industry. The agreement affirms the targeted strategy of the Marcolin Group to bind a modern, global and unique brand in its ability to enhance its innovative DNA ».

Adidas becomes part of a team, that of Marcolin, which includes brands such as Tom Ford, Bally, Moncler, Sportmax, Ermenegildo Zegna, Victoria’s Secret, Victoria’s Secret Pink, Roberto Cavalli, Atelier Swarovski, Tod’s, Emilio Pucci, Swarovski, Dsquared2 , Guess, Diesel, Just Cavalli, Covergirl, Kenneth Cole, Timberland, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Candie, Rampage, Viva, Marcolin and Web.

In 2018 the company sold approximately 14.6 million glasses.