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Super guest arriving at the next edition of Pitti Uomo, scheduled for next June 11th to 14th: Givenchy will be the special guest at the event, with the men’s collection on the label on the 12th June in stand-alone version, interpretation of the artistic direction Clare Waight Keller.
An important step for the French fashion house, which aims to return to the calendar of Parisian men’s fashion week starting next January.
“We are a French fashion house and our roots are a Paris – underlined the artistic director of the label – but treading for the first time the men’s catwalk at Pitti is a great possibility. I had been thinking about doing something in Florence for a long time and it was great to receive the invitation. This is a very important and creative city, ideal for starting with a first show, “announced Waight Keller.
The announcement of the presence of Givenchy at Pitti Uomo comes in the wake of the excellent presentation of the men’s collection in Paris last January, which also marked the stop at the co-ed shows sent by Waight Keller from the moment of his arrival in the ranks of the fashion house, from 2017.
“For us Pitti is an opportunity to confront ourselves with a much larger collection and therefore a very important possibility to express what I want to do and communicate a broader vision of the masculine world of the brand”.
Menswear, in fact, has a very important role for Givenchy, of which it represents a part of the business, as emphasized in an interview with wwd.com Philippe Fortunato, CEO of the label: “Both sectors have enormous value for us, from creative point of view and results ».
For the LVMH group, where the brand is headed, this is generally the time to push the accelerator on menswear, as demonstrated by the success of the category by Celine and the appointment of new designers (Virgil Abloh, Kim Jones and Kris Van Assche) at the helm of Louis Vuitton, Dior and Berluti over the last year.
In the photo, a proposal from the Givenchy men’s collection for next autumn-winter.