Furla continues the race and crosses the 500 million mark
Another record for Furla. The historic leather goods brand closed 2018 with a 5.2% progression at constant rates, reaching a turnover of 513 million euros.
A growth of the brand, which in the last four years has doubled its turnover, were both the Asia Pacific area, which restructures + 18.2% over the previous year and accounts for 26% of turnover, and the United States, which grew by 13.2% and forecast 8% of the total.
Japan remains the leading market (with a 22% incidence), up 3.6% on 2017. Its position is maintained by the EMEA (44% of global accounts).
In terms of distribution channels at a discounted retail price, which represents 70% of the 2018 turnover, thanks to a network of 490 monobrand stores (285 direct, 163 franchises and 42 travel retail): a network to which are added over 1,200 multi-brand stores and corners in department stores, present in 98 countries.
A particular mention goes to travel retail, which in 2018 recorded a further increase of 16.2% and represents 7.3% of the group’s sales, thanks to a total of 293 doors, including boutiques, corners, shop-in-shops, flight and cruises in 64 countries.
During the fiscal year, a giant step was also e-commerce, which made a 45.7% exchange rate at constant exchange rates over the previous year.
“We are very satisfied, achieved in a very complex international economic scenario,” comments the CEO. Alberto Camerlengo (in the photo) -. In 2018 we invested important resources to better manage the crazy growth of recent years: from the acquisition of total control of retail distribution in China, Hong Kong, Macao and Singapore to strengthening the supply chain and technological development. The goal is to continue to grow solid foundations to maintain sustainable growth and pursue the excellence of Furla creations ».
While the investments concern the strengthening of the supply chain, 2019 is the beginning of production diversification, with the debut (last February) of the first sneaker collection, supported by an important marketing project.
Just the marketing is a priority for the group, more and more attentive to digital and to the world of social media, which saw an important increase in the number of followers (+ 64% vs 2017 on the Instagram and WeChat platforms), touches one of the commitments highest (1.59%) in the Fashion Luxury category.