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Clare Waight Keller to the Pitti man with Givenchy

Philipp Plein’s spring / summer 2020 has a decidedly rock soundtrack. From the musical genre takes the cue from the designer to design an aggressive and irreverent collection with a strong personality and the courage to abandon a classic concept of elegance. Sometimes I look at myself on the catwalk transcends in punk and in a post-apocalyptic Mad Max aesthetic. With all the stylistic features: studs, bandanas,

colored patches, necklaces and earrings, with the precious addition of Swarovski on pants and outerwear. The sound wave of electric guitars, alternating the black of nails with denim and fluorescent colors.

Super guest who arrives at the next edition of Pitti Uomo, scheduled for June 11-14: Givenchy will be the special guest of the event, with the men’s collection on the label on June 12 in stand-alone version, interpretation of the artistic direction Chiara Waight Keller.

An important step for the French fashion house, which aims to return to the calendar of the Paris men’s fashion week starting next January.

“I am a French fashion house and our roots are a Paris – stressed the artistic director of the label – but stepping on the Pitti men’s catwalk for the first time is a great possibility: I was thinking about doing something in Florence for a long time publisher , the announcement is Keller.

The announcement of the presence of Givenchy at Pitti Uomo comes in the wake of the excellent presentation of the men’s collection in Paris last January, which also marked the stop at the shows co-ed with the success of Wake Keller from the moment of his arrival in the ranks of the fashion house, from 2017.from 2017.

“For us Pitti is an opportunity to confront ourselves with a much wider collection and therefore a more important possibility to express what I want to do and communicate a broader vision of the male world of the brand”.”.

Indeed, men’s clothing plays a very important role for Givenchy, of which it is a part of the business, as highlighted in an interview on wwd.com. Philippe Fortunato, CEO of the label: “Both sectors have enormous value for us, from the point of view

For the LVMH group, where the brand is headed, this is generally the time to push the accelerator on menswear, as demonstrated by Celine’s success in the category and the appointment of new designers (Virgil Abloh, Kim Jones and Kris Van Assche ) at the helm of Louis Vuitton, Dior and Berluti in the last year.

In the photo, a proposal from the Givenchy men’s collection for next autumn- winter.


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